Stories, brands
and games.

I'm Naor Itzhak, a senior creative director and marketing strategist. I have spent my career leading high-profile global campaigns, blending bold creative vision with data analysis and performance marketing to grow brands and engage audiences worldwide.

Along the way I produced, directed and told stories for brands and for the screen. You can see that work in my portfolio and showreel.

What we do today. Shoni Creative is where those skills now go into things we own and build ourselves: a streetwear brand, and a new kind of mobile game.

The studio is small by design. We work with a team of specialists and with modern tools, including AI, under human creative direction, so that a single idea can go from sketch to something people can hold or play.